diff --git a/include/u-boot.mk b/include/u-boot.mk
index a3dc540ebe..107c5e0bc1 100644
--- a/include/u-boot.mk
+++ b/include/u-boot.mk
@@ -44,7 +44,7 @@ TARGET_DEP = TARGET_$(BUILD_TARGET)$(if $(BUILD_SUBTARGET),_$(BUILD_SUBTARGET))
 UBOOT_MAKE_FLAGS = \
 	HOSTCC="$(HOSTCC)" \
 	HOSTCFLAGS="$(HOST_CFLAGS) $(HOST_CPPFLAGS) -std=gnu11" \
-	LOCALVERSION="-OpenWrt-$(REVISION)" \
+	LOCALVERSION="-ImmortalWrt-$(REVISION)" \
 	HOSTLDFLAGS="$(HOST_LDFLAGS)"
 
 define Build/U-Boot/Target